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Due to COVID-19, physical book delivery is currently not possible to Djibouti, French Polynesia, Kuwait, Lebanon, Libya, Maldives, Morocco, Moldova, Mongolia, Somalia, Sri Lanka and Tunisia. If you are affected please select an ebook version instead. Apologies for the inconvenience.

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Sapling can only be accessed if your instructor has set up a course at your University. Please only buy this code if your instructor has an active Sapling course.

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This product should only be purchased by International students at University of Illinois.

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Alan Wilson

Alan Wilson is Professor of Marketing at the University of Strathclyde Business School. Prior to joining the University of Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written numerous articles on marketing research and has received a number of awards for his publications. He is a Senior Examiner for The Market Research Society and a member of their professional development advisory board. He serves on the editorial board of the International Journal of Market Research and is a fellow of both the Chartered Institute of Marketing and The Market Research Society.

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