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Due to COVID-19, physical book delivery is currently not possible to China, Djibouti, French Polynesia, Hong Kong, Kuwait, Lebanon, Libya, Macao, Maldives, Morocco, Moldova, Mongolia, Philippines, Somalia, Sri Lanka and Tunisia. If you are affected please select an ebook version instead. Apologies for the inconvenience.

Important information on your ebook order

Your ebook will be fulfilled by Vitalsource.
Once your purchase has been confirmed you will be able to access your ebook from your ‘My Ebooks’ section on your MIHE account area.
E-books have DRM protection on them, which means only the person who purchases and downloads the e-book can access it.
To learn more about our e-book service, please refer to our FAQs

Important information on your access card order

Your Access card code will be despatched to you via post.
You will receive a physical card with a unique code and instructions on how to get student access to your course materials.

Keith Goffin

Professor of Innovation and New Product Development, Cranfield School of Management

Keith was previously Director of Graduate Programs at Stuttgart Institute of Management and Technology and has lectured in Italy, Paris, Australia and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organisations including Kellogg's, ICL, HSBC and Rank-Xerox.