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Please be advised Covid-19 shipping restrictions may apply. Please review prior to ordering and if you are affected select the ebook version instead.

Important information on your ebook order

Your ebook will be fulfilled by Vitalsource.
Once your purchase has been confirmed you will be able to access your ebook from your ‘My Ebooks’ section on your MIHE account area.
E-books have DRM protection on them, which means only the person who purchases and downloads the e-book can access it.
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Your Access card code will be despatched to you via post.
You will receive a physical card with a unique code and instructions on how to get student access to your course materials.

Important Notice

Sapling can only be accessed if your instructor has set up a course at your University. Please only buy this code if your instructor has an active Sapling course.

Important Notice

This product should only be purchased by International students at University of Illinois.

Keith Goffin

Professor of Innovation and New Product Development, Cranfield School of Management

Keith was previously Director of Graduate Programs at Stuttgart Institute of Management and Technology and has lectured in Italy, Paris, Australia and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organisations including Kellogg's, ICL, HSBC and Rank-Xerox.