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Macmillan Higher Education Celebrating 20 years of Macmillan Study Skills

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Keith Goffin

Professor of Innovation and New Product Development, Cranfield School of Management

Keith was previously Director of Graduate Programs at Stuttgart Institute of Management and Technology and has lectured in Italy, Paris, Australia and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organisations including Kellogg's, ICL, HSBC and Rank-Xerox.