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Macmillan Higher Education

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Please be advised Covid-19 shipping restrictions may apply. Please review prior to ordering and if you are affected select the ebook version instead.

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Sapling can only be accessed if your instructor has set up a course at your University. Please only buy this code if your instructor has an active Sapling course.

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This product should only be purchased by International students at University of Illinois.

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Miklos Sarvary

Carson Family Professor of Business and Faculty Director, Media and Technology Program, Columbia University Business School, USA

Miklos Sarvary is Professor at Columbia Business School, USA, where he serves as Faculty Director of the Media and Technology Program. Previously, he was on the faculty at Stanford University, USA; Harvard University, USA; and INSEAD. His research has focused on information and news markets, social network competition and, more recently, online advertising effectiveness.