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MIHE Blog News, views and insights from Macmillan International Higher Education

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Working In Marketing For MIHE

by Melita Ferguson 18th June 2019

Melita Ferguson, Marketing Executive for Australia and New Zealand, writes about what it's like working in marketing at MIHE

I started off as a marketing professional working in another industry. I have had professional experience in training and higher education previously, so I was in the orbit of education publishing so to speak. In July 2018 I started with Macmillan International Higher Education (MIHE). Coming from a strong digital marketing background, MIHE is a good fit given the emphasis within the business on marketing innovation. It is pleasing to be part of a company that is open to new ideas in the marketing space. Moreover, I have been able to provide an ‘outsider’s’ perspective given my newness to the industry.

Based in the Melbourne office, I am part of a small team of eight employees working across Australia and New Zealand, and we manage other markets like Fiji. Altogether, we are a lean but mighty team. Co-located with other Springer Nature divisions here in Melbourne, we have the benefits of being part of a larger enterprise when it comes to corporate services like HR, Finance and IT. And of course, there are over 13,000 colleagues in Springer Nature worldwide.

Given MIHE’s presence in over 50 countries, the opportunities to build global connections in my role are vast. As well as working with the Australia and New Zealand team, I collaborate closely with colleagues in the United Kingdom and am also connected to others working across Europe more broadly and in Asia, Africa, the Middle East and the Americas.
It is exciting to work with such a large and evolving product range.

It is exciting to work with such a large and evolving product range. From chemistry to criminology and economics to engineering, I work across the suite of the main university disciplines today. I am also working with the RSC Shakespeare line, so even the bard gets a look in. The role has led to me learning about areas that I never expected to, such as social work and nursing. Did you know we even sell books on clowning?

Here at MIHE I market a mixture of tangible products, such as the physical books, as well as services like our digital range. While I have previously had a lot of exposure in marketing services and events, the marketing of tangible products was something new to me. I am particularly thinking about all of the logistics involved in the movement of physical products across continents and oceans. In fact, I recently gained greater insights into how logistics works in publishing by visiting the warehouse in suburban Melbourne that MIHE uses for our Australian and New Zealand distribution. There were thousands upon thousands of books from various publishers and it was phenomenal to see the scale of the operations. Of course, the MIHE team members in attendance got rather excited when we saw some of our own titles on the shelves awaiting shipment. It is important to have an appreciation of the logistics side of the business as a marketer so you can better plan and strategize promotions and campaigns.

All up, I am proud to be working with quality learning products and services that prepare millions of students to take their places as professionals in roles that will enrich lives and improve the world.
Featured image credit: Photo of Melbourne by Shaun Low. Available on Unsplash via the Unsplash license.