Competing with IT

Leading a Digital Business

by Colin Ashurst MBA series MBA Accounting by Hussey MBA Marketing by McDonald & Kolsaker


The academic rigour of this book is excellent, along with its handling of relevant and up-to-date topics in the field of IT. It provides a direct and practical approach to IS/IT and benefits realization in a unique and pragmatic way. It is the ideal text for MBA students, academics and practitioners alike. – Thanos Papadopoulos, University of Sussex, UK
In a digital world, realising value from IT initiatives has become one key challenge to executives. This book offers a fresh examination of the benefits that IT can operationally and strategically deliver when appropriate tools are considered and deployed by managers. – Ilan Oshri, Loughborough University, UK