Competing with IT

Leading a Digital Business

by Colin Ashurst MBA series MBA Accounting by Hussey MBA Marketing by McDonald & Kolsaker

Table of contents

  1. FOUNDATIONS FOR A NEW PERSPECTIVE
  2. A BENEFITS FRAMEWORK FOR PLANNING PROJECTS: EXPLORING OPPORTUNITIES
  3. ESTABLISHING THE VISION - DEVELOPING THE BENEFITS REALIZATION PLAN
  4. BUILDING MOMENTUM - DELIVERING THE BENEFITS
  5. ASSESSING THE BENEFITS – EVALUATION
  6. MAKING THE MOST OF INVESTMENTS IN IT
  7. DIGGING DEEPER INTO THE ISSUES OF DESIGN AND CHANGE
  8. STRATEGY - CREATING VALUE AND BUILDING COMPETITIVE ADVANTAGE
  9. MANAGING THE IT PORTFOLIO
  10. TAKING AN ARCHITECTURE PERSPECTIVE
  11. DIGITAL BUSINESS
  12. IMPLICATIONS FOR THE CIO AND IT FUNCTION
  13. ENABLING BUSINESS INNOVATION
  14. BUILDING THE IT CAPABILITY OF THE ORGANIZATION