Marketing Strategy and Management

by Michael J. Baker

Welcome!

This is the companion website for Marketing Strategy and Management.

This site provides a wealth of materials, guidance and information to support your course and use of the textbook. Use the panel on the left to explore the content on offer.

Teaching resources area includes:
  • A range of case studies
  • A structured group assignment
  • Chapter-by-chapter lecture slides
Learning resources area includes:
  • Student presentations