Marketing Strategy and Management

by Michael J. Baker

Teaching resources

Welcome to the teaching resources section of this companion website.

Click on the links to the left to navigate a range of time-saving materials and innovative teaching ideas including:
  • A range of bonus case studies (that don’t appear in the textbook), including a detailed analysis of Pepys – A Case Study in Marketing Strategy
  • A structured marketing strategy group assignment
  • Chapter-by-chapter lecture slides which provide an overview of key themes and questions that your students should consider.