Teaching resourcesWelcome to the teaching resources section of this companion website.
Click on the links to the left to navigate a range of time-saving materials and innovative teaching ideas including:
- A range of bonus case studies (that don’t appear in the textbook), including a detailed analysis of Pepys – A Case Study in Marketing Strategy
- A structured marketing strategy group assignment
- Chapter-by-chapter lecture slides which provide an overview of key themes and questions that your students should consider.