Understanding Enterprise

Entrepreneurship and Small Business, fourth edition

by Simon Bridge and Ken O'Neill

Table of contents

PART I: THE EVOLUTION OF ENTERPRISE

  1. Introduction: Enterprise, Entrepreneurship and Small Business
  2. A Brief History of Enterprise
  3. What does Entrepreneurship Mean to us Now?

PART II: CHALLENGING THE TRADITIONAL VIEW

  1. Rethinking Small Business
  2. Rethinking Entrepreneurship
  3. Enterprise for Life

PART III

  1. Becoming an Entrepreneur
  2. Running a Small Business
  3. Social Capital and the Enterprise Mix

PART IV: PROMOTING ENTERPRISE, AND GOVERNMENT INTERVENTION

  1. Why Intervene?
  2. Promotion Methods and Policy Failure
  3. Alternative Initiatives