Corporate Entrepreneurship

Innovation and Strategy in Large Organizations

by Paul Burns

Table of Contents

PART I: THE ENTREPRENEURIAL DNA

  1. The Entrepreneurial Revolution
  2. Entrepreneur Superhero
  3. Entrepreneur Spiderman
  4. Entrepreneurial Architecture

PART II: LEADING AND MANAGING THE ENTREPRENEURIAL ORGANISATION

  1. Entrepreneurial Leadership
  2. Creating the Entrepreneurial Culture
  3. Building the Entrepreneurial Organisation
  4. Managing the Entrepreneurial Organisation

PART III: STRATEGIES FOR THE ENTREPRENEURIAL ORGANISATION

  1. Entrepreneurial Strategies
  2. Lifecycle and Portfolio Strategies
  3. Developing Strategies for Growth

PART IV: ENCOURAGING CREATIVITY AND INNOVATION

  1. Entrepreneurial Innovation
  2. Encouraging Creativity
  3. Encouraging Marketing and Product Innovation