A Framework for Entrepreneurial Start-Ups, 2nd Edition
by Paul Burns
Could you be an entrepreneur? How do you get started? What makes a successful business?
Discover the answers to these questions and more in the second edition of New Venture Creation by Paul Burns. This popular textbook sets out a systematic framework for creating a new venture, revealing key steps and considerations. Progressing through three phases – Research, Business Model Development and Launch – it guides you expertly through the process of developing and launching a start-up.
Develop a business plan through Workbook exercises in every chapter
Examine the choices facing entrepreneurs with fictional running case study Sofa-bed Factory
Gain inspiration from international enterprises in Case insights and Video and audio cases
Delve into theory and research through Academic insights
Watch thought-provoking Video interviews with author Paul Burns
I am delighted that a second edition of this book has been produced.
-Margaret Fletcher, Adam Smith Business School, University of Glasgow, UK