New Venture Creation

A Framework for Entrepreneurial Start-Ups, 2nd Edition

by Paul Burns

Video and Audio Cases



Laura Schwartz is a networking expert, having written and presented extensively on the subject. Author of the bestselling book, Eat, Drink and Succeed: Climb Your Way to the Top Using the Networking Power of Social Events, she believes wholeheartedly in the power of communication. Laura’s vast experience includes working as The White House Director of Events, as a television presenter and as a speaker in her internationally acclaimed Eat, Drink and Succeed lecture series. Today, she travels the world working with businesses, industry associations, universities and non-profit organizations to teach others the art of success. In this interview, Laura discusses how she progressed from volunteer to Director of Events at The White House. She passes on some valuable lessons about communication, networking and work ethic, which can also help you as a budding entrepreneur.




Cobi Bezuidenhout, Founder of Feather-light Accounting Solutions and Director of Ikgolela Informal Business, discusses the characteristics required to succeed as an entrepreneur. She gives an insight into entrepreneurship in a South African context, highlighting business types, sources of help and finance, and risks and challenges, as well as mentioning some of the topics she covers in her start-up courses.




Suzanne Noble founded Frugl as an iOS app offering fun events and local activities for under £10. The business then pivoted into a deals website covering thousands of experiences across the UK, from art exhibitions and comedy clubs to massages and holidays. In this interview, Suzanne focuses on financial issues, including how the business makes money and how she financed her start-up.




Hugh Thomas, co-founder of Ugly Drinks, discusses the inspiration behind his sugar-free, sweetener-free, zero-calorie, affordable drinks range. Watch the video to find out more about launching a beverage company, including promotion, distribution channels, pricing and costs, and critical success factors.



David Eales, the former regional business development director at Natwest, talks to author Paul Burns about the importance of business plans when considering lending decisions.




Vinayak Dalmia is co-founder of Amber, India’s first Emergency Management System. Watch the video to find out more about their app, how the business model works and their plans for the future.