New Venture Creation

A Framework for Entrepreneurial Start-Ups

by Paul Burns

About this book

This book dispels the myth that entrepreneurship cannot be taught, by breaking down the business start-up process into a seven-stage New Venture Creation Framework. Step-by-step, chapter-by-chapter, it guides you through the whole process of planning for a new venture - from generating an idea, through developing the business model, and raising finance. It combines practical advice from entrepreneurs with academic research and theory.