New Venture Creation

A Framework for Entrepreneurial Start-Ups

by Paul Burns

Table of contents

PART I: ENTREPRENEURSHIP AND BUSINESS PLANNING

  1. The Business Plan Framework
  2. What You Bring to Entrepreneurship
  3. Finding a Business Idea

PART II: MARKET SEGMENTS AND VALUE PROPOSITION

  1. Understanding Your Market/Industry
  2. Structuring Your Business Model

PART III: MARKETING STRATEGY

  1. Your Values, Brand and Customer Loyalty
  2. Launching Your Business
  3. Growing Your Business

PART IV: OPERATIONS PLANNING

  1. Legal Foundations
  2. Organizing Operations

PART V: RISK AND STRATEGIC OPTIONS

  1. Dealing with Risk

PART VI: RESOURCES

  1. Building Your Team
  2. Leading Your Team
  3. Obtaining Finance

PART VII: FINANCIAL PLAN

  1. Financial Forecasts
  2. The Business Plan