Business Strategy

An introduction, third edition

by David Campbell, David Edgar and George Stonehouse

About this book

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field. Also available to download: