Table of Contents
PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS
- Strategy and strategic management
- Perspectives on strategy
PART II: INTERNAL ANALYSIS
- The business context, products and services
- Business competences, activities and processes
- Knowledge, talent, culture and innovation
- Financial analysis, audit and performance
- Information systems and technology
- Strengths, weaknesses and strategic competence
PART III: EXTERNAL ANALYSIS
- Analysis of the macroenvironment
- Markets, and analysis of the competitive environment
- The international and global context
- Opportunities, threats and strategic position
PART IV: THE BUSINESS STRATEGY
- Competitive advantage and strategy
- Evaluation and selection of strategies
- Strategic development: direction and mechanisms
PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT
- Strategic implementation
- Change management and leadership
PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY
- The web, new technology and new organisational forms
- Quality
- Social responsibility and business ethics
- Emerging markets and industry superpowers
- Index