Business Strategy

An introduction, third edition

by David Campbell, David Edgar and George Stonehouse

Table of Contents

PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS

  1. Strategy and strategic management
  2. Perspectives on strategy 

PART II: INTERNAL ANALYSIS

  1. The business context, products and services 
  2. Business competences, activities and processes
  3. Knowledge, talent, culture and innovation
  4. Financial analysis, audit and performance
  5. Information systems and technology
  6. Strengths, weaknesses and strategic competence

PART III: EXTERNAL ANALYSIS

  1. Analysis of the macroenvironment
  2. Markets, and analysis of the competitive environment
  3. The international and global context 
  4. Opportunities, threats and strategic position 

PART IV: THE BUSINESS STRATEGY

  1. Competitive advantage and strategy
  2. Evaluation and selection of strategies
  3. Strategic development: direction and mechanisms

PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT

  1. Strategic implementation
  2. Change management and leadership 

PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY

  1. The web, new technology and new organisational forms
  2. Quality
  3. Social responsibility and business ethics
  4. Emerging markets and industry superpowers 
  5. Index