Business Strategy

An introduction, third edition

by David Campbell, David Edgar and George Stonehouse

This new edition comes complete with free access to Strategy Planning Software!

This fully interactive and innovative web-based software brings the real-world of business into the classroom, allowing students to simulate future roles as managers and decision-makers in an organizational setting. Bridging the gap between theory and rigorous strategic planning and development, students will solve real, complex business problems. See the SPS zone of this website for more information, or check out a demo version of the software at:
www.planning-strategy.com

Business Strategy: an introduction is a straightforward and plain-speaking textbook for those approaching strategy for the first time. Global in approach, it includes a full complement of international case studies and examples from companies as diverse as Ryanair, Northern Rock and ACN, Inc to help students apply theory to real-world business scenarios.