Business Strategy

An introduction, third edition

by David Campbell, David Edgar and George Stonehouse

Video links

Here you will find some interesting videos to consolidate your understanding of key terms and theories within business strategy:


>> Jump to:
Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Chapter 6 | Chapter 7 | Chapter 8 | Chapter 9 | Chapter 10 | Chapter 11 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Chapter 20 | Chapter 21

Chapter 1

Henry Mintzberg interviewed by Michael Kull and discussing artificial distinctions between strategy and operations:
http://www.youtube.com/watch?v=4srFC0de4ww&feature=related

Michael Porter on what is strategy:
http://www.youtube.com/watch?v=ibrxIP0H84M&feature=related

A synopsis of the business management book Blue Ocean Strategy:
http://www.youtube.com/watch?v=HJH0g-EPGDs&feature=related

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Chapter 2

Jay Barney talks about the resource-based view (RBV) of the firm:
http://www.youtube.com/watch?v=-KN81_oYl1s

Coimbatore K. Prahalad discusses competitive advantage and core competences of the firm:
http://www.youtube.com/watch?v=WfP-VICbLRA&feature=related

Richard Rumelt has a conversion with Duke Whang on what makes good corporate strategy and the focus of resources on business objectives:
http://www.youtube.com/watch?v=43kZDnyDXOc&feature=related

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Chapter 3

A New World Order in Innovation - James Andrew, senior partner and head of the global innovation practice at Boston Consulting Group, talks about the Bloomberg BusinessWeek/BCG annual ranking of the most innovative companies, in particular the ascension of Asia:
http://feedroom.businessweek.com/index.jsp?fr_story=477ae4fc5e77520d46b5bd6307b7aef7c58a0605

Phillip Kotler talks about marketing strategy:
http://www.youtube.com/watch?v=bilOOPuAvTY&feature=related

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Chapter 4

An example of Lean Manufacturing at work in a Toyota plant in Kentucky:
http://www.youtube.com/watch?v=U0_ktNqbQyU&NR=1

John Kay talks about the need for many new perspectives in business and economics, and a constant grounding of theory with actual practices on the ground:
http://www.youtube.com/watch?v=zr2UUK3H2pQ&feature=related

Oren Harari (University of San Francisco professor, speaker and best-selling author) talks about how to lead the market rather than responding to it, and how value can be created in an already crowded marketplace.
http://www.youtube.com/watch?v=Z9zQiKJzQb4

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Chapter 5

Geert Hofstede talks about Power Distance:
http://www.youtube.com/watch?v=jU2gp3QjnNU

Geert Hofstede on Collectivism or Individualism:
http://www.youtube.com/watch?v=R-SE-VYfXl4&feature=related

Charles Handy talks about his best-selling book The New Philanthropists which discusses and analyses a new generation of ‘social’ as well as business entrepreneurs (from 2006):
http://www.youtube.com/watch?v=KlvFTTRld0M

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Chapter 6

Nicole Bassett, Patagonia's Social Responsibility Manager, talks about what a social audit is and why they are conducted. Alex Kaufman of Global Solutions, a third-party auditing group, describes why social audits are important in the apparel industry:
http://www.youtube.com/watch?v=6NRyB4x66MU

David Norton on the importance of executing strategy in organizations:
http://www.youtube.com/watch?v=p0SrIb5qcMU&feature=related

Colleen Cunningham on the increasing move towards global accounting standards (IFRS):
http://www.youtube.com/watch?v=BFAzrMK1YXY&feature=related

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Chapter 7

Arnaud de Puyfontaine from Hearst UK talks about digital being the catalyst of change:
http://www.youtube.com/watch?v=rhzQHDEUUz0&feature=relmfu

Don Tapscott discusses technology changes and their impact on the world of business:
http://www.youtube.com/watch?v=zF0k6dEm0zQ

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Chapter 8

Tips on drawing up a SWOT analysis by Dr David Furse:
http://www.youtube.com/watch?v=pSCa2kTMAo8

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Chapter 9

Tips on drawing up a SWOT analysis by Dr David Furse:
http://www.youtube.com/watch?v=pSCa2kTMAo8

Don Tapscott of Macrowikinomics talks about restructure of the corporation given technological influences:
http://www.youtube.com/watch?v=WrlBrdyqkVY&feature=relmfU

Don Tapscott discusses the impact of the economic climate on business:
http://www.youtube.com/watch?v=e5Mq31OynXQ&NR=1

The effect of the Gulf oil spill on local business:
http://www.youtube.com/watch?v=0p3kwkSCC4Y&playnext=1&list=PL6DF2D68A42832F11

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Chapter 10

An interview with Michael E. Porter on his five forces model:
http://www.youtube.com/watch?v=mYF2_FBCvXw

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Chapter 11

Theodore Levitt talking about global markets:
http://www.youtube.com/watch?v=h52W3D-tuf0

George Yip talks about global value chains:
http://www.youtube.com/watch?v=GppysScJ-68

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Chapter 12

How to perform a SWOT for an organisation
(Erica Olsen from www.OnStrategyHQ.com):
http://www.youtube.com/watch?v=GNXYI10Po6A<p>

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Chapter 13

Henry Mintzberg discusses the differences between strategy and operations:
http://www.youtube.com/watch?v=4srFC0de4ww&feature=related

An interview with Michael Porter on the five competitive forces that shape strategy:
http://www.youtube.com/watch?v=mYF2_FBCvXw

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Chapter 14

Ansoff’s matrix:
http://www.youtube.com/watch?v=KcRVgPBdCNs&feature=related
http://www.youtube.com/watch?v=AORoMxgp428&feature=fvwrel

Rick Funston at Deloitte & Touche, LLP, explains how risk avoidance too often undermines successful strategy:
http://www.youtube.com/watch?v=JUKCAx6S8r0

Staffan Engstrom, the Strategy Director at Carillion, talks about strategic risk, financial risk and operational risk and adds some examples along the way:
http://www.youtube.com/watch?v=A2HEkn0yTWc

Steffan Engstrom on assessing risks:
http://www.youtube.com/watch?v=adgtCisOCdM&NR=1

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Chapter 15

Strategies to help grow your business (from Get Set for Business):
http://www.youtube.com/watch?v=7sn6TnSeJmM

Professor J. Fred Weston at the UCLA Anderson School of Management talks about what makes a good merger:
http://www.youtube.com/watch?v=INUfKoVyVuA&feature=related

The merger of Orange and T Mobile:
http://www.youtube.com/watch?v=Ia4RAvU3TUw

The merger of BA and Iberia:
http://www.youtube.com/watch?v=W-ZiA5G8n4s

Australian web advertising provider fulfilNET Australia announces its strategic alliance with Google for Yodel Australia to sell the Google AdWords service in South Africa, Ireland and the UK in a move that will propel the company's international expansion strategy under the brand Yodel:
http://www.youtube.com/watch?v=c733ruJzyL8

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Chapter 16

The CEO of Zappos describes how Zappos builds company culture:
http://www.youtube.com/watch?v=bsLTh9Gity4

Google’s company culture:
http://www.youtube.com/watch?v=9bJBeCI0e3U

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Chapter 17

Warren Bennis on Leadership Development:
http://www.youtube.com/watch?v=NFHaHquIW0g

Leadership styles:
http://www.youtube.com/watch?v=bMandjuFsz0

Desmond Tutu discusses what makes a good leader:
http://www.youtube.com/watch?v=IrCeVwwu0Xc&feature=related

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Chapter 18

Reid Hoffman, founder and CEO of LinkedIn, talks about how to harness the power of social networking for business development and what it can do for individuals in the midst of rapid globalization:
http://www.youtube.com/watch?v=v0SKirf6wtc

Mark Zuckerberg on the three keys to Facebook's success:
http://www.youtube.com/watch?v=Vl74ypiwlA4&feature=related

The Open University and their use of Second Life:
http://www.youtube.com/watch?v=2tNsKaEJhw4

An overview of the key events in business and technology from the last decade:
http://www.youtube.com/watch?v=pm7FyShb7Bk

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Chapter 19

An introduction to the philosophy of W. Edwards Deming, the man who taught the Japanese how to constantly improve systems of production.

Part 1 of 3:
http://www.youtube.com/watch?v=GHvnIm9UEoQ&feature=related

Part 2 of 3:
http://www.youtube.com/watch?v=mKFGj8sK5R8&feature=related

Part 3 of 3:
http://www.youtube.com/watch?v=6WeTaLRb-Bs&feature=related

Joseph M. Juran talks about the impact of technology on the environment:
http://www.youtube.com/watch?v=-dyxJljZGUQ

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Chapter 20

Coming soon.

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Chapter 21

Rajesh Chandy from LBS talks about the role of the digital in emerging markets:
http://www.youtube.com/watch?v=M4e0SPBKRao&NR=1

A talk by Hans Rosling on the emergent markets of China and India:
http://www.youtube.com/user/tedtalksdirector?blend=1&ob=4#p/search/25/fiK5-oAaeUs

Nirmalya Kumar from LSB thinks that emerging markets will drive global growth in a year:
http://www.youtube.com/watch?v=lhEFwtVBjug&feature=PlayList&p=D7DBB61E158494D6

Nirmalya Kumar from LSB on what can be learned from emerging markets:
http://www.youtube.com/watch?v=4iaNCltEqM4&feature=relmfu

Martin Jacques talks about understanding the rise of China:
http://www.ted.com/talks/martin_jacques_understanding_the_rise_of_china.html

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