Fashion Merchandising

Principles and Practice

by James Clark

About this book

Fashion Merchandising: Principles and Practice offers invaluable insights into the role of the fashion merchandiser, and their activities and responsibilities as part of a chain of roles that together create a product range.

The text is presented in three parts. Part I sets out the context of the role, Part II presents the case study that discusses the practicalities of the role, and Part III discusses various modern day influences such as e–retailing and corporate social responsibility and offers examples of how each impacts on the strategic and operational activities of the merchandiser role.