Fashion Merchandising

Principles and Practice

by James Clark

About the author

James Clark is a merchandising specialist with over 25 years of experience in the fashion industry. James graduated with a BA in Business Studies and Finance, beginning his merchandising career at Debenhams. He has also worked with Viyella, House of Fraser and Gant. His consultancy work has involved creating and developing effective merchandising functions and product supply chain practices for small retail businesses. Now a Senior Lecturer at London College of Fashion, he brings his wealth of knowledge to the students who graduate from this highly respected institution each year to take up positions in fashion companies around the world. Since joining London College of Fashion, James has delivered guest lectures in China, Korea, Russia, Panama and India.