Fashion Merchandising

Principles and Practice

by James Clark

Table of contents

PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE

  1. A review of the fashion industry
  2. Fashion, business and product
  3. The roles of buyer and merchandiser
  4. The fashion retail value chain

PART II: FASHION MERCHANDISING

  1. Fashion merchandising –an introduction to part 2
  2. Fashion merchandising – research and analysis
  3. Fashion merchandising – budgeting
  4. Fashion merchandising – open to buy
  5. Fashion merchandising – range planning
  6. Fashion merchandising – sizing, allocation and deliveries

PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT

  1. Trading the proposition
  2. Fashion merchandising in differing business models
  3. Sustainability and CSR within fashion merchandising and the supply chain
  4. Fashion merchandising and globalisation