Theory and Application

by Stephen Dann and Susan Dann


The topics are organized in a clear and coherent way...the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain. - Jennifer Rowley, Professor of Marketing and Information Management, University of Wales, UK
The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing. - Alan Charlesworth, University of Sunderland, UK
It is an excellent book for marketers eager to learn how to operate and adapt in a constantly changing and technology-dominated marketplace where for the first time in modern history the initiative and the market power rest in the hands of the customer. - Efthymios Constantinides, University of Twente, The Netherlands