Sales Management

Strategy, Process and Practice

by Javier Marcos Cuevas, Bill Donaldson & Régis Lemmens

About the Authors

Javier Marcos Cuevas is Director of Custom Programmes Executive Education and Senior Teaching Faculty at Judge Business School, University of Cambridge, UK.

Bill Donaldson is Professor of Marketing at Aberdeen Business School, Robert Gordon University, UK.

Régis Lemmens is the founder of Sales Cubes a consulting firm which helps sales organisations to innovate and co-create value with their customers and is Visiting Professor at various business schools in Europe.