Technology Entrepreneurship

Bringing Innovation to the Marketplace

by Natasha Evers, James Cunningham and Thomas Hoholm

About this book

Technology Entrepreneurship: Bringing Innovation to the Marketplace provides students with the theoretical knowledge and practical skills required to transform innovative ideas into profitable businesses. Blending together theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialization, it offers a framework for understanding the entrepreneurial process for technological ideas.
The book gives students a comprehensive insight into the specialized field of ‘technopreneurship’, looking at the challenges involved in managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.