Technology Entrepreneurship

Bringing Innovation to the Marketplace

by Natasha Evers, James Cunningham and Thomas Hoholm

Table of contents

PART I: ENTREPRENEURSHIP, INNOVATION AND POLICY

  1. Smart Economies, Innovation and Entrepreneurship
  2. Research and Technology Transfer from Universities to Business
  3. Technology Entrepreneurs and New Technology Ventures

PART II: CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION

  1. Innovation and Diffusion of Technology in Products and Services
  2. Managing Intellectual Property for New Venture Development
  3. The Business Model and Business Plan

PART III: MARKET OPPORTUNITY AND STRATEGY

  1. Market Validation and Research
  2. Routes to Commercialisation and Pitching
  3. The Marketing Strategy

PART IV: GROWING AND MANAGING THE NEW VENTURE

  1. Developing Teams and Building the Organisation
  2. Internationalisation
  3. Entrepreneurial Finance