Marketing Financial Services

Second edition

by Jillian Farquhar and Arthur Meidan

Useful web links

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12

Chapter 3: The financial services customer

  • Financial Services Consumer Panel (2006), Survey of Consumer Attitudes to Financial Services and their Experience in Buying Them, www.fs-cp.org.uk