Principles of Marketing

A Value-Based Approach

by Ayantunji Gbadamosi, Ian K. Bathgate and Sonny Nwankwo

Lecturer zone

Welcome to the Lecturer zone of this companion website.

Click on the links to the left to navigate a range of useful and time-saving teaching materials including:
  • Additional MCQs and answers
  • Chapter-by-chapter lecture slides
  • The Coca-Cola case study