Principles of Marketing

A Value-Based Approach

by Ayantunji Gbadamosi, Ian K. Bathgate and Sonny Nwankwo

Student zone

Welcome to the student zone of this companion website.

Click on the links to the left to navigate a wealth of additional material including:
  • A glossary
  • A list of recommended websites
  • Answers to the case studies found in the book
  • Chapter-by-chapter MCQs and answers