Principles of Marketing

A Value-Based Approach

by Ayantunji Gbadamosi, Ian K. Bathgate and Sonny Nwankwo

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- Chapter 01
- Chapter 02
- Chapter 03
- Chapter 04
- Chapter 05
- Chapter 06
- Chapter 07
- Chapter 08
- Chapter 09
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
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about this book
- About the editors
- Table of contents

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Multiple choice questions

Multiples choice questions - Questions

The Purpose of Marketing
Chapter 1 Word Document (0.083Mb)
Understanding the marketing Environment
Chapter 2 Word Document (0.68Mb)
Consumer Buying Behaviour
Chapter 3 Word Document (0.068Mb)
Managing Marketing Information for Value Creation
Chapter 4 Word Document (0.090Mb)
Marketing Strategy: Segmentation, Targeting and Positioning
Chapter 5 Word Document (0.069Mb)
The Product as a Point of Value
Chapter 6 Word Document (0.062Mb)
Pricing Strategies
Chapter 7 Word Document (0.067Mb)
Value-Added Distribution Strategies
Chapter 8 Word Document (0.062Mb)
Marketing Communications Strategies
Chapter 9 Word Document (0.068Mb)
Services Marketing
Chapter 10 Word Document (0.068Mb)
Marketing Planning for Value Delivery
Chapter 11 Word Document (0.071Mb)
Marketing in a Global Context
Chapter 12 Word Document (0.068Mb)
Social Media Marketing
Chapter 13 Word Document (0.069Mb)

Multiple choice questions - Answers

The Purpose of Marketing
Chapter 1 Word Document (0.077Mb)
Understanding the Marketing Environment
Chapter 2 Word Document (0.064Mb)
Consumer Buying Behaviour
Chapter 3 Word Document (0.064Mb)
Managing Marketing Information for Value Creation
Chapter 4 Word Document (0.084Mb)
Marketing Strategy: Segmentation, Targeting and Positioning
Chapter 5 Word Document (0.064Mb)
The Product as a Point of Value
Chapter 6 Word Document (0.058Mb)
Pricing Strategies
Chapter 7 Word Document (0.063Mb)
Value-Added Distribution Strategies
Chapter 8 Word Document (0.059Mb)
Marketing Communications Strategies
Chapter 9 Word Document (0.065Mb)
Services Marketing
Chapter 10 Word Document (0.066Mb)
Marketing Planning for Value Delivery
Chapter 11 Word Document (0.066Mb)
Marketing in a Global Context
Chapter 12 Word Document (0.065Mb)
Social Media Marketing
Chapter 13 Word Document (0.065Mb)

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