Principles of Marketing

A Value-Based Approach

by Ayantunji Gbadamosi, Ian K. Bathgate and Sonny Nwankwo

Recommended Websites

Chapter 1

  • http://www.cim.co.uk/Resources/JargonBuster.aspx
    This webpage of the Chartered Institute of Marketing (CIM) has a rich mix of definitions of various terminologies such as marketing, value, brand, and many other useful publications that could enrich knowledge on how marketers create and deliver value to the customers.
  • http://www.marketingpower.com/Pages/default.aspx
    This website of the American Marketing Association (AMA) has, among other things, some useful marketing information on how buyers engage in value-oriented exchange activities including the definitions of some of the marketing terminologies used in this chapter.
  • http://www.growthbusiness.co.uk
    This website provides information about how businesses can create value for their customers and grow in their operations.

Chapter 4

  • http://www.statistics.gov.uk
    This website of the Office of national Statistics is rich with secondary data that could be used for marketing research.
  • https://www.mrs.org.uk/standards
    This website of Market Research Society provides information about marketing research codes of conduct that guides researchers/practitioners on how to conduct ethical research.
  • http://www.euromonitor.com/
    This websites contains market-research data related to several countries, companies, products, and several groups of consumers at a global level.

Chapter 10