Innovation Management

Second edition

by Keith Goffin and Rick Mitchell

Table of contents

  1. Key Aspects of Innovation Management
  2. Innovation and Economics
  3. Contrasting Services with Manufacturing
  4. Developing an Innovation Strategy
  5. Generating Creative, Customer-focused Ideas
  6. Prioritization: Selecting and Managing the Portfolio
  7. Implementation
  8. Creating an Innovative Culture
  9. Boosting Innovation Performance
  10. The Future of Innovation Management