Innovation Management

Second edition

by Keith Goffin and Rick Mitchell

Chapter 9


Management recommendations

  • Select and use performance measures to understand and help communicate the innovation performance of your organization.
  • Use an innovation audit to determine the strengths and weaknesses of your organization in innovation management. Determine the priorities.
  • Develop an action plan to improve performance at both the project and organizational levels. Reserve enough top management time to take an active part in leading the implementation.
  • Use change management techniques to gain acceptance for your plan.
  • Be aware that there is no ‘silver bullet’ for improving innovation performance and it is management’s responsibility to explore the best ways of achieving it in their own organizations.

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Chapter summary

This chapter suggested a scheme for determining ways to change innovation performance, whilst stressing that individual organizations will need to find their own particular way of achieving better performance. It covered the following:

  • The suggested approach with its four main steps: from assessing performance to determining actions to improve performance.
  • Suggestions on how to choose suitable performance measures and conduct an innovation audit.
  • A discussion of emerging evidence on the critical linkages in innovation management.
  • Ideas on how to improve performance at both the project and organizational levels, including applying change management techniques to innovation.

This chapter’s main case study describes a small automotive supplier, Sidler that has consistently achieved high levels of innovation despite its limited resources, through creative management of outside linkages.

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Recommended reading

1. Balogun, J., Hope Hailey, V. with Johnson, G. and Scholes, K., Exploring Strategic Change. (London: FT Prentice Hall, 2nd Edition, 2003). [Not specifically aimed at innovation management issues but very useful coverage of change management tools and techniques.]

2. British Standard.

Design Management Systems – Part 1: Guide to Managing Innovation
. British Standard BS7000–1:1999 (London: British Standards Institution, 1999. [Interesting document based on the results of intensive workshops including managers, academics and professional associations. Somewhat deterministic in its style with a ‘complete innovation management framework’ but well worth consulting.]

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Learning objectives

  1. To explain how organizational cultures can impact innovation both positively and negatively.
  2. To understand how to apply the innovation audit concept.
  3. To understand how the formal organization can be used to support innovation.
  4. To discuss what is known about the influence of reward and recognition on innovation performance.

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