by Jonathan Groucutt and Cheryl Hopkins Business Briefings Series

About the authors

Jonathan Groucutt is a Teaching Fellow and higher education advisor. He has over 25 years’ experience teaching at both undergraduate and postgraduate levels. He is author/co-author of seven books and has written articles on various business-related topics.

Cheryl Hopkins has over 25 years of marketing experience and currently runs her own consultancy business.