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Marketing

by Jonathan Groucutt and Cheryl Hopkins Business Briefings Series

Table of contents

  1. Marketing, Markets, Competition and Co-Operation
  2. Understanding the Customer
  3. Marketing Research
  4. Segmentation, Targeting and Positioning
  5. Branding
  6. Value and Price
  7. Delivering Service
  8. Marketing Operations & Distribution
  9. Integrated Marketing Communications
  10. Relationship Marketing
  11. Marketing and Ethics
  12. Marketing Planning and Strategy