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Foundations of Marketing

by Jonathan Groucutt

Table of Contents

  • Preface
  • Introduction to Marketing
  • The Marketing Environment
  • Segmentation Positioning Targeting
  • Marketing Research
  • Competitive Intelligence
  • Strategy in Marketing
  • The Branding of Products and Services
  • The Marketing Mix and Relationship Marketing
  • Products
  • Promotion
  • Pricing
  • Place and Placement
  • People
  • Physical Evidence
  • Processes
  • Psychology
  • Performance
  • Packages and Packing
  • Index