Table of contents
- Enterprise and Individuals in Society and Economy
- Personal Career Paths and Motives to Start an Enterprise
- Which Idea is a Business Opportunity for You?
- Scanning the Environment – Researching the Industry
- Finding or Creating a Market?
- Operational Design and Set Up
- Business Modelling That Fits
- Legal Issues and Governance
- Where is the Money?
- Show Me the Money - Financial Planning and Pricing
- Opportunity Modelling
- Business Planning and Start-up – Launch
- Marketing Planning and Implementation
- Public Relations and Sales
- Getting up and Running
- Just Started – Risky?