Table of contents
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Enterprise and Individuals in Society and Economy
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Personal Career Paths and Motives to Start an Enterprise
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Which Idea is a Business Opportunity for You?
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Scanning the Environment – Researching the Industry
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Finding or Creating a Market?
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Operational Design and Set Up
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Business Modelling That Fits
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Legal Issues and Governance
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Where is the Money?
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Show Me the Money - Financial Planning and Pricing
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Opportunity Modelling
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Business Planning and Start-up – Launch
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Marketing Planning and Implementation
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Public Relations and Sales
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Getting up and Running
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Just Started – Risky?