Start-Up

A Practice Based Guide For New Venture Creation

by Inge Hill

Table of contents

  1. Enterprise and Individuals in Society and Economy
  2. Personal Career Paths and Motives to Start an Enterprise
  3. Which Idea is a Business Opportunity for You?
  4. Scanning the Environment – Researching the Industry
  5. Finding or Creating a Market?
  6. Operational Design and Set Up
  7. Business Modelling That Fits
  8. Legal Issues and Governance
  9. Where is the Money?
  10. Show Me the Money - Financial Planning and Pricing
  11. Opportunity Modelling
  12. Business Planning and Start-up – Launch
  13. Marketing Planning and Implementation
  14. Public Relations and Sales
  15. Getting up and Running
  16. Just Started – Risky?