Managing Strategic Design

by Ray Holland and Busayawan Lam

About this book

Managing Strategic Design emphasises the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organisations.

Taking an engaging and inspiring approach to the complex world of design management, this book will help design students and graduates to apply new concepts in design management in their works and prepare them to use design strategically to achieve organisational visions and targets. This is an essential text for managers, practitioners and students wanting to develop a thorough understanding of Strategic Design.