Managing Strategic Design

by Ray Holland and Busayawan Lam

Table of contents

PART I: INTRODUCING STRATEGIC DESIGN

  1. Strategic Design
  2. Planning Strategic Design

PART II: MANAGING STRATEGIC DESIGN AT CORE BUSINESS LEVEL

  1. Design-led Branding
  2. Design-driven Innovation
  3. Establishing Design in the Organisation

PART III: MANAGING STRATEGIC DESIGN AT CORPORATE LEVEL

  1. Design-driven Organisation
  2. Triple Bottom Line Organisation
  3. Strategic Design Model for E-business
  4. Strategic Design for the Public and Voluntary Sectors