Market-Driven Management

Strategic and Operational Marketing, Third edition

by Jean-Jacques Lambin & Isabelle Schuiling

Welcome to the companion website for the new edition of Market-Driven Management, where you will find detailed information about the book as well as an extensive range of supplementary materials for lecturers and students, including:

For lecturers:

  • PowerPoint slides to build into your lectures
  • Case studies to enhance your teaching

For students:

  • Chapter summaries to help with revision
  • Learning objectives to help measure your progress
  • Supplementary notes to amplify the understanding gained in the book
Students - find out more!
companion website icon
If you have seen a Companion Website icon (above) in the book, click here to enter the supplementary notes area and find out more.