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Global Strategic Management

Fourth Edition

by Philippe Lasserre

Welcome to the companion site for Philippe Lasserre's Global Strategic Management.

Thoroughly revised and updated for this new Fourth Edition, this popular textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature both established multinational companies, and SMEs that are still developing their international presence.

Global Strategic Management blends academic rigour with a practical approach, to offer a comprehensive guide to understanding strategic management in the global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students actively enjoy reading and find easy to learn from.