Global Strategic Management

Third edition

by Philippe Lasserre

Table of contents

Part 1: The process of globalisation

  1. Globalisation of markets and competition
  2. Designing a global strategy
  3. Designing a global organisation
  4. Global strategic alliances
  5. Global mergers and acquisitions
  6. Assessing countries’ attractiveness
  7. Entry strategies

Part 2: Managing globally

  1. Global marketing
  2. Global operations
  3. Global innovation
  4. Cross-cultural management
  5. Global HRM
  6. Global financial management

Part 3: Broad issues in globalisation

  1. Emerging global players
  2. The social responsibility of the global firm
  3. Global trends

Glossary

Index of companies and organisations

Index of names

Index of subjects