Strategic Management

Strategists at Work

by Robert MacIntosh and Donald Maclean


A tour d’force. This is a practical, step-by-step guide to creating strategies and then shifting them when they hit real-life. A blend of practical insights and deep wisdom from the best of traditional and contemporary thinking about strategy, this is a compelling view of how smart strategy happens. – Kathleen M. Eisenhardt, Stanford University, USA
MacIntosh and MacLean have written an absolutely marvellous book. It should be read by students and seasoned practitioners alike. Their intent to put strategy and strategists together by focusing on the actual human beings who do strategy is nothing short of strategic brilliance. – Ian I. Mitroff, Professor Emeritus, University of Southern California, USA
This book offers useful respite from the conventional and rather stale strategy textbook structure. Offering fresh, applied and relevant thinking on a number of areas, accompanied by engaging examples, it will be a valuable addition to the reading lists of MBA students, executive education participants, management consultants and practicing strategists. – Loizos Heracleous, Warwick Business School, University of Warwick, UK
This is an illuminating study of the crucial importance of strategic thinking in organisational management. With critical consideration of a variety of real-world case studies it is also an eminently practical resource for strategists and managers concerned to optimise organisational effectiveness. – Irene McAra-McWilliam, The Glasgow School of Art, UK
MacIntosh and MacLean eloquently engage us in a clear view of the contemporary world of strategy through excellent practical stories both from business and public sector coupled with a concise view of key theories. They offer a significant new take on the practice of strategy, in revealing critical characteristics for strategist of the 21st century; a refreshingly simple and cutting edge approach to a new form of strategic action. – Joe Lockwood, The Glasgow School of Art, UK
In this marvellous book, MacIntosh and MacLean let us glimpse the complex relationship between plans and actions over time and show how sophisticated strategists coherently orchestrate collective action. They insightfully combine evidence-based strategy insights with pragmatic concerns. You will find here state-of-the-art research, a practical orientation, rich case studies, and an enjoyable narrative! – Haridimos Tsoukas, University of Cyprus and University of Warwick, UK
If you want to really know the value of strategy and how to develop it, this is a must read. - David Wilkinson, Inspired Leaders Network
MacIntosh and MacLean debunk the myth that strategic planning is a black art. Using a combination of historical context and modern case study, together with current theory and extensive action research, this text gives a straightforward and ordered account of the planning process to guide any business owner, executive or manager towards a realistic and workable plan. – Nigel Scott, Institute of Directors, Scotland, UK
This is by far the most easy to read, simple to follow strategy textbook I’ve encountered. I would definitely recommend this book to students and professionals looking for a very practical, down to earth approach to strategic management and strategy formulation. – Tiffany R. Bussey, Morehouse College, USA