Strategic Management

Strategists at Work

by Robert MacIntosh and Donald Maclean

Table of contents

Section A

  1. Introduction
  2. A Brief History of Strategy and Strategists
  3. The Running Cases

Section B

  1. Diagnosis
  2. Strategic Intent
  3. Trends and Opportunities
  4. Resources and Capability
  5. Strategic Options
  6. Evaluating Strategy
  7. Building a Comprehensive Strategy
  8. The Strategy Cycle

Section C

  1. From Logic to Action
  2. Strategy’s History Revisited, Strategic Management Reframed

Section D

  • Case study 1: Apple
  • Case study 2: Nokia
  • Case study 3: ABB
  • Case study 4: Nine Dragons

Appendices

  • Appendix 1: The Strategy Cycle Templates
  • Appendix 2: Writing a Business Plan
  • Appendix 3: Writing a Strategy Assignment