Uniquely, the book places personal investment decisions in the wider social, economic and policy context. Regulation and ethics are shown to have a profound influence on the structure of different investment products and the nature of different investment strategies. Each chapter relates events in the wider marketplace to individual financial concerns. Global phenomena such as bank crashes, stock market bubbles and pension depletion are demystified through case studies and reflective activities. The book:
Authoritative, yet practical, this book is designed for students of Economics, Business or Finance, for professionals in the financial services industry, and for individuals wanting a groundwork understanding of the key issues that affect personal investments and their ultimate success or failure.
- Reveals how to optimise the risk-return trade-off
- Compares different economic and financial theories
- Explains key terms and financial planning models
- Teaches how to read the financial pages
- Presents debates on financial crises and economic booms.
The authors all teach economics and finance at The Open University.