by Palgrave Macmillan

This series provides MBA students with concise, authoritative, to-the-point textbooks in all the core business subjects that are covered in their MBA programme. Books in the series offer succinct overviews of the key topics, covering all the basics but quickly taking students to a more advanced level, exploring key issues from a strategic perspective. They assume no prior knowledge, but are aimed at the postgraduate (and post-experience) student with the capacity to learn quickly, providing quick coverage of the ‘nuts-and-bolts’ as well as the latest thinking on key contemporary topics. Underpinned by sound academic theory, they are highly applied and firmly link theory to best-practice through the inclusion of many short, empirical examples.

Malcolm McDonald
& Ailsa Kolsaker
Roger Hussey