MBA Marketing

PART I: DEFINING THE MARKET, TARGET AUDIENCES AND CUSTOMER VALUE

1. Types of Marketing
2. Consumer Behaviour
3. Organizational Buying Behaviour
4. Market Research
5. Market Segmentation
6. Competitive Analysis

PART II: CREATING THE VALUE PROPOSITION

7. Marketing Planning
8. Defining Marketing Objectives and Strategies
9. Product Portfolio Strategy
10. Strategic Brand Management
11. Pricing Strategy
12. Communications Strategy
13. Key Account Strategy

PART III: DELIVERING VALUE

14. Managing Marketing Relationships
15. Customer Retention Strategy
16. Sales Force Strategy
17. Channel Strategy
18. Distribution Strategy
19. Customer Service Strategy
20. Electronic Marketing

PART IV: MONITORING VALUE

20. Marketing Information and Control
21. Measuring Marketing Effectiveness

PART V: ENHANCING VALUE

22. Organizational Structure and Culture
23. Marketing Ethics