PR Today

The authoritative guide to public relations

by Trevor Morris and Simon Goldsworthy

Table of contents

  • Preface
  • Acknowledgements
  • Guided tour
  • Understanding PR (DOWNLOAD THIS CHAPTER)
  • PR ethics
  • The make-up of the PR industry
  • How to present a PR proposal
  • PR media skills
  • PR events
  • PR in the online world
  • Internal communications
  • Crisis management
  • Corporate social responsibility
  • PR and ethics
  • PR and the future
  • Further reading
  • Glossary