Table of contents
- Preface
- Acknowledgements
- Guided tour
- Understanding PR (DOWNLOAD THIS CHAPTER)
- PR ethics
- The make-up of the PR industry
- How to present a PR proposal
- PR media skills
- PR events
- PR in the online world
- Internal communications
- Crisis management
- Corporate social responsibility
- PR and ethics
- PR and the future
- Further reading
- Glossary