Table of contents

• Preface
• Acknowledgements
• Guided tour
• Understanding PR (DOWNLOAD THIS CHAPTER)
• PR ethics
• The make-up of the PR industry
• How to present a PR proposal
• PR media skills
• PR events
• PR in the online world
• Internal communications
• Crisis management
• Corporate social responsibility
• PR and ethics
• PR and the future
• Further reading
• Glossary