PR Today

The authoritative guide to public relations

by Trevor Morris and Simon Goldsworthy

Understanding public relations

PR Today is a new and comprehensive guide to public relations, spanning all aspects of PR work, from fashion to government and from celebrity PR to corporate communications and digital PR. It combines essential, up-to-date and hands-on practical guidance on PR, including individual and group exercises, with thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but vital relationship with the media.

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Trevor Morris and Simon Goldsworthy discuss PR Today - watch the videos.