What makes International Business: Challenges in a changing world so special?
Completely up-to-date, fresh angle with integrated coverage of current issues throughout
International approach including extensive discussion of emerging and developing economies, and country focus features drawn from an exceptional range of countries (South Korea, South Africa, Slovakia, Switzerland, Sweden, Singapore . . . )
Outstanding author-written case studies covering a broad range of enterprises (including Heineken, Royal Dutch Shell, YouTube, Gazprom. . . ) and supported by follow up questions to promote discussion and understanding of IB in practice
Focus on contemporary global issues to equip tomorrow’s managers to deal with the strategic and operational implications of globalization, corporate social responsibility, ethics, global governance, climate change, human wellbeing and development issues
Critical approach enabling readers to reflect on key issues from diverse social and cultural perspectives
Strong coverage of SMEs and entrepreneurship to reflect the growing role of these businesses, and how they interact with international networks, state-owned organizations and multinationals