I have found previous editions of this book to be the perfect companion for my first year module. The new edition is both interesting and informative, with a clear structure and useful case studies. I would recommend it for any first year module that focuses on the business environment within an international context.
- Sophie Bennett, Aberystwyth University, UK
This textbook is unique, in that it not only provides a comprehensive overview of the concepts students require to understand the international business environment, and to support further study, but also includes discussion on critical and ethical issues and case studies. This combination better prepares our students for the challenges of global business, and as a teacher, allows for a diverse range of topics and classroom activities to be included in the course.
- Fiona Hurd, Auckland University of Technology, New Zealand
I highly recommend this excellent new and much-updated edition of Janet Morrison’s popular international business textbook. It is thoughtfully organised (and well-integrated with exciting web resources), truly global through its many current case studies, theoretically sound, beautifully presented (with many highly appropriate illustrations), and importantly, there are multiple opportunities for systematic reflection.
- Juergen Rudolph, Kaplan Higher Education, Singapore
The updated edition of Morrison’s Global Business Environment is very useful and introduces timely and key themes of global business for Year 2 students. The opening cases are thought provoking and the review questions are well selected and could also be used to structure an interactive lecture with students. I highly recommend this text for use on any UG course of international business.
- Aaron van Klyton, University of Greenwich, UK